A complete marketing system map: content hub strategy, distribution workflow, repurposing pipeline, and a prompt library that runs your marketing with 5 hours of work per week instead of 25.
The Hub-and-Spoke Content Model
The most efficient marketing system is hub-and-spoke: one high-quality piece of content per week (the hub) that gets distributed across channels in adapted formats (the spokes). Everything flows from the hub.
Hub (1x per week, ~800-1000 words):
→ Blog post OR video script OR podcast episode
→ This is your main content investment
Spokes (automated repurposing):
→ Email newsletter: excerpt + link (30 min)
→ LinkedIn post: key insight (5 min with AI)
→ Instagram carousel: 5 slides from key points (15 min)
→ Twitter/X thread: 8 tweets (10 min with AI)
→ Short video script: 60-second version (10 min)
→ SEO: blog post goes to website (already done)
Total weekly time with AI: ~2-3 hours
Total content produced: 6-7 piecesYour Weekly Marketing Workflow
A system only works if it's scheduled and repeatable. Map your AI marketing workflow into a specific weekly routine:
Monday (60 min):
→ Choose this week's hub topic (from content calendar)
→ Generate SEO brief with AI
→ Draft blog post / hub content
Tuesday (30 min):
→ Edit and finalize hub content
→ Generate social posts with repurposing prompt
→ Schedule all social posts for the week
Wednesday (20 min):
→ Write email newsletter from hub content
→ Schedule email for Thursday send
Friday (10 min):
→ Check last week's analytics
→ Note what performed well (feed back to prompts)
→ Choose next week's topic
Total: ~2 hours/week. Consistent. Sustainable.Build Your Marketing Prompt Library
Create a "Marketing AI Toolkit" document. Include these core prompts:
- Blog Post — voice primer + topic brief → full draft
- SEO Brief — keyword + intent → content structure
- Repurposing — hub content → 5 platform formats
- Email Newsletter — hub content → newsletter + subject lines
- Social Calendar — pillars + voice → monthly calendar
- Subject Line Generator — email topic → 10 variations
- Ad Copy — product + audience + channel → 5 ad variations
- Campaign Brief — launch context → full campaign strategy
For each prompt, document your brand voice primer separately — don't embed it in each prompt. Instead, have a single voice primer document you copy-paste at the top of relevant prompts. When your brand voice evolves, you update one document, not 20 prompts.
The compounding effect. After 3 months of this system, you'll have produced 75+ pieces of content, built consistent brand presence across channels, and have analytics data showing what actually works. Use that data to improve your prompts. Month 6 content will be dramatically more effective than month 1 because you'll know your audience better. That's the advantage of a system over random content bursts.
What You Learned Today
- The hub-and-spoke model: one content piece per week that distributes across six channels
- How to build a sustainable 2-hour weekly marketing workflow with AI
- The 8 core marketing prompts that run a complete content system
- Why centralizing your brand voice primer makes the whole system easier to update
Go Further on Your Own
- Map your current marketing workflow. How many hours does it take? After implementing the hub-and-spoke system for 4 weeks, compare.
- Build your marketing prompt library document. Share it with a marketing team member or collaborator — what prompts would they add?
- Run the system for 30 days and then do a content audit. Which formats got the most engagement? Allocate more production time to those formats.
Course Complete!
You finished all 5 days. Ready to go deeper?
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